By June Noto
The recent announcement by a Hollywood, California, hospital that it paid $17,000 to computer hackers for the return of its computer data is yet another reminder that cybersecurity is everyone’s problem.
Month: February 2016
Funding from the Grantor’s Perspective
by Susan Merrill O’Connor
What do you get when you put four savvy grantmakers in front of a room of willing and passionate non-profits? No, not something resembling ABC’s reality TV show Shark Tank, but a friendly and supportive exchange of useful and honest insight.
Last month, staff and volunteers from New Jersey non-profits attended Grant Giving from the Grantor’s Perspective, a breakout session at the Princeton Community Works conference. The impressive panel was a balance of corporate and community foundation funders:
- Lenora Green, Executive Director, Educational Testing Service (ETS) Center for Advocacy and Philanthropy;
- Marion O’Neill, Manager, Corporate Contributions, PSEG;
- Jeffrey Vega, President & CEO, Princeton Area Community Foundation (PACF); and
- Kelly Ingram, President, I Am Trenton Community Foundation.
The session was moderated by Linda Czipo, Executive Director of the Center for Non-Profits.
Here are just a few highlights from this engaging conversation:
Branding Your Non-Profit: The Value of Your Mission
by Sally Glick
There is a good deal of discussion in both the for-profit and non-profit communities about the importance of an organization’s brand. When you have a well-established name you are able to effectively and efficiently differentiate your group and build a loyal following. Think about some well-known brands, like Ben & Jerry’s (community commitment); Disney (extraordinary family fun); Peace Corps (global support for the world’s vulnerable); or America Reads (volunteers for literacy). In each instance, the organization has promoted a brand that resonates with its audience and generates an immediate emotional reaction.
You can do that!