More and more nonprofit donations take place in today’s digital landscape, but how can causes of all sizes ensure their online storefront is not only open for business, but optimized?
As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989. We also talked about a range of resources to help smaller, grassroots organizations in the early stages of embracing online fundraising, including Network for Good, NTEN, and Beth Kanter’s blog.
This simple formula helped Mercy House double online giving in just six months, and I believe it can do the same for your nonprofit, too.
The recent announcement by a Hollywood, California, hospital that it paid $17,000 to computer hackers for the return of its computer data is yet another reminder that cybersecurity is everyone’s problem.
What do you get when you put four savvy grantmakers in front of a room of willing and passionate non-profits? No, not something resembling ABC’s reality TV show Shark Tank, but a friendly and supportive exchange of useful and honest insight.
Last month, staff and volunteers from New Jersey non-profits attended Grant Giving from the Grantor’s Perspective, a breakout session at the Princeton Community Works conference. The impressive panel was a balance of corporate and community foundation funders:
There is a good deal of discussion in both the for-profit and non-profit communities about the importance of an organization’s brand. When you have a well-established name you are able to effectively and efficiently differentiate your group and build a loyal following. Think about some well-known brands, like Ben & Jerry’s (community commitment); Disney (extraordinary family fun); Peace Corps (global support for the world’s vulnerable); or America Reads (volunteers for literacy). In each instance, the organization has promoted a brand that resonates with its audience and generates an immediate emotional reaction.
Did we see you there along with over 400 of your closest non-profit friends and family? If so, we hope we got a chance to tell you how much we appreciate all you do for New Jersey. But, often like being in the wedding party, we only had fragmented conversations, waves from afar and quick handshakes or hugs.
The conference, as we all know, isn’t a party (though there was plenty of good food and enjoyment to be had). It’s a chance to connect with allies old and new, foster a collective spirit, and gain valuable insight and tools for the good work you do every day.
The 2015 conference was also the start of some wonderful relationships and important dialogues — including these Top 5 Takeaways many of you shared with us:
Every day, our lives are touched in some way by the work of charitable organizations. Charities play an essential social and economic role in making our communities attractive places to live, work and grow.
While a slow economic recovery and rising demand for charitable services mean that charities need donor support more than ever, donors may become overwhelmed by the various requests for contributions. For donors trying to sort through these appeals, wise giving choices have never been more crucial.
You don’t need to have an elaborate plan to “do good,” but you can take steps that will help you to be confident in the decisions you make.
A few weeks ago, I gave a keynote speech to a large group of youth involved in philanthropy, along with a few of their parents and mentors. My topic was “The Role of Equity in Philanthropy.” It was awesome that we had kids ages 8 to 24 engaged in grantmaking and other aspects of philanthropy. They were smart and hungry and full of hope and possibilities, bright minds not yet beaten down to a haggard shell haunted by endless grant rejections and complex community dynamics and the sudden dawning realization of the ephemerality of existence, cowering in the supply closet on a fold-out cot, cradling a stuffed unicorn while Green Day’s “Boulevard of Broken Dreams” plays softly from a phone.
(What, like your Friday nights are soooo much more exciting.)
“As budding philanthropists,” I said to the youth, “you have probably seen the illustration of the difference between Equality and Equity. You know, the drawing of those kids standing on those boxes looking over a fence at people playing baseball.”
As if on cue, two kids came up to the stage with a drawing they had done earlier of the iconic image on easel paper. I stuck it to the lectern. “Get used to this image,” I said, “Have it burned into your mind. Because you will not be able to avoid it. It will haunt your dreams.”
Equality and Equity are frequently brought up in our field, oftentimes with colorful metaphors like “Equality is making sure everyone gets a pair of shoes, but Equity is ensuring that everyone’s shoes actually fits them.” A female colleague of mine once said, “Think about bathrooms. Equality is about men and women both having bathrooms. But Equity is ensuring that…uh…there’s more toilet paper in the women’s bathroom, because we need it more…”
Whatever the metaphor, there seems to be this general belief that Equity is an advanced version of Equality, or that they both are great but in different ways. But in the past few years, I’ve seen more and more evidence that Equality actually prevents Equity from succeeding. Equality is a strong force, and we are drawn to its sexy and hypnotic, but ultimately destructive power. Here are a few areas, some discussed in previous posts, where Equality’s gravity pulls us into its deadly orbit:
Yesterday morning I received an email from a coaching client.
Subject line: Do You Have Time? Feelin’ Wobbly.
Now I receive hundreds of emails from nonprofit leaders with challenges. Sadly, too many of them are of the five-alarm blaze variety. Toxic board members, a nonprofit ED who had been working for months without pay – you get the idea.
But yesterday, this leader was just wobbly. And he’s not a wobbly type. This particular client is hard wired steady. Or presents that way in nearly every situation.
Yet, a week of changing the world had left him “shaken,” “off his game,” and questioning choices and decisions. Wobbly. Just having a bad day.
Yup. Me too. The donor you didn’t treat quite right lays into you. You review the candidate pool for an open senior position and there’s no there there. A volunteer drops an important ball. Plenty of war stories to go around.
Each thing independently is a nuisance or a solid challenge and yet, the collection of them makes you feel like a boxer feeling for the ropes to try gain some balance.
Today, I offer you my 10 Step Program for Wobbly Nonprofit leaders – how to steady yourself and get back in the game.
While most of the news media coverage has been largely (dare I say overly?) focused on the presidential election that’s over a year away, New Jersey has an important election taking place next week. This post is a plea to put aside the presidential hype for a few days and focus on an election much closer to home.
On November 3, New Jerseyans will go to the polls to elect all 80 members of the General Assembly as well as hundreds of local township officials, board of education representatives and more.
Why should you care more about this – at least right now – than the 2016 race for the highest elected office in the country? Simple: because state and local representatives enact far more legislation than our leaders do in Washington, and these actions affect your everyday life.
A nationally prominent nonprofit leader recently said this to an audience of people from public charities and private foundations: “Nonprofits have a duty to advocate on behalf of the people who have no voice, to demand social justice.” Many in the audience nodded in agreement; others waited politely for him to get past his warm-up comments to get to something they hadn’t heard before. One audience member was heard muttering under her breath, “yeah, but who has the time?”
To many of us, the “nonprofits ought to advocate” message, as delivered by the above leader and many others, is a mantra without meaning. Everyone says it – preaches it, actually – but not enough embrace advocacy as core to advancing their missions.
This is an article about nonprofit advocacy: not the “ought-to” variety, but instead, offering one powerful example of two bedrock principles that make the case for “everyday advocacy,” which virtually all of us are already doing.