Every year around this time, a question hangs in the air for non-profits and businesses like storm clouds in the sky: Will a hurricane affect our area and our ability to serve our communities?
Now at the midpoint of the 2016 Atlantic hurricane season, activity has been relatively muted so far and the few storms named have not resulted in significant damage to the New Jersey area. But with the most active period of the violent weather approaching, many meteorologists believe the quiet trend could make a 180-degree shift, the likes of which hasn’t been seen since Superstorm Sandy came ashore in 2012, according to a newly released forecast from the National Oceanic and Atmospheric Administration (NOAA).
According to NOAA, there’s a 70 percent chance that between two and four major hurricanes will develop between now and November 30, the last official day of the hurricane season.
More and more nonprofit donations take place in today’s digital landscape, but how can causes of all sizes ensure their online storefront is not only open for business, but optimized?
As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989. We also talked about a range of resources to help smaller, grassroots organizations in the early stages of embracing online fundraising, including Network for Good, NTEN, and Beth Kanter’s blog.
This simple formula helped Mercy House double online giving in just six months, and I believe it can do the same for your nonprofit, too.
The recent announcement by a Hollywood, California, hospital that it paid $17,000 to computer hackers for the return of its computer data is yet another reminder that cybersecurity is everyone’s problem.