The Center for Non-Profits has been surveying the New Jersey non-profit community at least annually since 2001 to gauge the effects of the economy, funding and programmatic trends, and other issues in our field. This year’s report, New Jersey Non-Profits 2017: Trends and Outlook, based on the responses from 300 organizations, reveals familiar themes as well as some new concerns and opportunities.
It’s no secret that the slow economic recovery continues to take its toll on the ability of New Jersey’s non-profits to provide essential services for our communities in the face of a stagnant funding environment.
One important way to address the problem is to make it easier for people to give to charity by providing a state-level tax deduction for charitable donations. Several bills now pending in the New Jersey Legislature would allow taxpayers to deduct their charitable gifts from their state income taxes.
A New Jersey charitable deduction would be good for our state’s charities and everyone that relies on them. Here’s why:
The full report lays out in detail the ups and downs experienced by non-profits during the previous year, and their outlook for 2016. Here are the major highlights, based on the 311 New Jersey non-profit respondents from late January/early February 2016:
Nearly three-quarters of responding organizations reported that demand for services had increased during the past year.
Nearly four-fifths expected demand to continue rising in 2016.
Only two-fifths reported receiving more total funding in 2015 than in 2014, but nearly two-thirds reported that their expenses had increased during the same period.
Over one-third (35%) reported that expenses exceeded support and revenue during their most recently completed fiscal year; the proportion was even higher (44%) among larger organizations, those with annual budgets of $1.5 million or more.
Seventy percent expected their total expenses to increase in 2016, but fewer than half (47%) expected total 2016 funding to increase.
If you’ve seen our previous surveys or if you work regularly with non-profits, these findings may sound like variations of a familiar theme. You may even think that they’re better than during the worst of the recession – and that’s true. But if you care about the well-being of the non-profit community and non-profits’ ability to provide vital programs and services, these numbers should generate deep concern.
More and more nonprofit donations take place in today’s digital landscape, but how can causes of all sizes ensure their online storefront is not only open for business, but optimized?
As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989. We also talked about a range of resources to help smaller, grassroots organizations in the early stages of embracing online fundraising, including Network for Good, NTEN, and Beth Kanter’s blog.
This simple formula helped Mercy House double online giving in just six months, and I believe it can do the same for your nonprofit, too.
What do you get when you put four savvy grantmakers in front of a room of willing and passionate non-profits? No, not something resembling ABC’s reality TV show Shark Tank, but a friendly and supportive exchange of useful and honest insight.
Last month, staff and volunteers from New Jersey non-profits attended Grant Giving from the Grantor’s Perspective, a breakout session at the Princeton Community Works conference. The impressive panel was a balance of corporate and community foundation funders:
Every day, our lives are touched in some way by the work of charitable organizations. Charities play an essential social and economic role in making our communities attractive places to live, work and grow.
While a slow economic recovery and rising demand for charitable services mean that charities need donor support more than ever, donors may become overwhelmed by the various requests for contributions. For donors trying to sort through these appeals, wise giving choices have never been more crucial.
You don’t need to have an elaborate plan to “do good,” but you can take steps that will help you to be confident in the decisions you make.