2017 NJ Non-Profit Survey: Rising Demand, Resource Gaps, and Opportunities

by Linda M. Czipo

TNJ Non-Profits 2017: Trends and Outlook Cover Thumbnailhe Center for Non-Profits has been surveying the New Jersey non-profit community at least annually since 2001 to gauge the effects of the economy, funding and programmatic trends, and other issues in our field. This year’s report, New Jersey Non-Profits 2017: Trends and Outlook, based on the responses from 300 organizations, reveals familiar themes as well as some new concerns and opportunities.

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Post-Election Thoughts: Looking Back and Moving Forward

by Linda M. Czipo

In the wake of last week’s 2016 presidential election, there is clearly a high degree of uncertainty, speculation and concern across the country. It would be foolish and presumptuous of me to pretend to have any great wisdom to offer as we embark on this new chapter. But like most everyone else, I’ve certainly given it a lot of deliberation. So I humbly offer a few thoughts, some professional and some personal, as we move forward – with advance apologies that this might be a little disjointed.

On the professional:

The work that non-profits do remains more important than ever.
Non-profits are often the backbone of communities, providing programs and services that make communities good places to visit, live and work; employing members of the community; and providing training and education that helps people find and keep jobs. Non-profits are also often the first, last or only source of help for people in distress.

We’ll know more in the coming weeks as appointments and proposed policies take shape, but one thing is certain: the people that rely on us need our voices, our advocacy, our programs and our protection. This was the case before November 8, and it’s just as true now.

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Chronic Under-Funding of Non-Profits: An Unacceptable Risk

By Linda M. Czipo

New Jesey Non-Profits 2016: Trends and Outlook - Cover The Center for Non-Profits has just released its New Jersey Non-Profits 2016: Trends and Outlook report, highlighting the findings from our 2016 annual non-profit survey.

The full report lays out in detail the ups and downs experienced by non-profits during the previous year, and their outlook for 2016. Here are the major highlights, based on the 311 New Jersey non-profit respondents from late January/early February 2016:

  • Nearly three-quarters of responding organizations reported that demand for services had increased during the past year.
  • Nearly four-fifths expected demand to continue rising in 2016.
  • Only two-fifths reported receiving more total funding in 2015 than in 2014, but nearly two-thirds reported that their expenses had increased during the same period.
  • Over one-third (35%) reported that expenses exceeded support and revenue during their most recently completed fiscal year; the proportion was even higher (44%) among larger organizations, those with annual budgets of $1.5 million or more.
  • Seventy percent expected their total expenses to increase in 2016, but fewer than half (47%) expected total 2016 funding to increase.

If you’ve seen our previous surveys or if you work regularly with non-profits, these findings may sound like variations of a familiar theme. You may even think that they’re better than during the worst of the recession – and that’s true. But if you care about the well-being of the non-profit community and non-profits’ ability to provide vital programs and services, these numbers should generate deep concern.

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Branding Your Non-Profit: The Value of Your Mission

by Sally Glick

Sally_Glick_Final_744-resizedThere is a good deal of discussion in both the for-profit and non-profit communities about the importance of an organization’s brand. When you have a well-established name you are able to effectively and efficiently differentiate your group and build a loyal following. Think about some well-known brands, like Ben & Jerry’s (community commitment); Disney (extraordinary family fun); Peace Corps (global support for the world’s vulnerable); or America Reads (volunteers for literacy). In each instance, the organization has promoted a brand that resonates with its audience and generates an immediate emotional reaction.

You can do that!

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