by Darian Rodriguez Heyman
More and more nonprofit donations take place in today’s digital landscape, but how can causes of all sizes ensure their online storefront is not only open for business, but optimized?
As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989. We also talked about a range of resources to help smaller, grassroots organizations in the early stages of embracing online fundraising, including Network for Good, NTEN, and Beth Kanter’s blog.
This simple formula helped Mercy House double online giving in just six months, and I believe it can do the same for your nonprofit, too.