By June Noto
The recent announcement by a Hollywood, California, hospital that it paid $17,000 to computer hackers for the return of its computer data is yet another reminder that cybersecurity is everyone’s problem.
by Susan Merrill O’Connor
What do you get when you put four savvy grantmakers in front of a room of willing and passionate non-profits? No, not something resembling ABC’s reality TV show Shark Tank, but a friendly and supportive exchange of useful and honest insight.
Last month, staff and volunteers from New Jersey non-profits attended Grant Giving from the Grantor’s Perspective, a breakout session at the Princeton Community Works conference. The impressive panel was a balance of corporate and community foundation funders:
Here are just a few highlights from this engaging conversation:
by Sally Glick
There is a good deal of discussion in both the for-profit and non-profit communities about the importance of an organization’s brand. When you have a well-established name you are able to effectively and efficiently differentiate your group and build a loyal following. Think about some well-known brands, like Ben & Jerry’s (community commitment); Disney (extraordinary family fun); Peace Corps (global support for the world’s vulnerable); or America Reads (volunteers for literacy). In each instance, the organization has promoted a brand that resonates with its audience and generates an immediate emotional reaction.
You can do that!